Clarity Blog

Clarity Blog

The Craziest Name in Communications?

Are you joshing us, Mr. Earnest?

Admittedly, my sense of humor skews a little toward irony and wordplay, but even if that were not the case, I’m sure  the name of President Obama’s new White  House Press Secretary would give me a belly laugh: Josh Earnest.

He has probably the most difficult job title in the world, and jokes about “joshing about being earnest” certainly won’t make it any easier. Almost every day is a big news day, with plenty of  stories to ballyhoo, for sure, but press secretaries earn their keep by diverting  the media’s attention away from stories the White House doesn’t want to see in the headlines. And that means the press secretary is purposefully kept in the dark on much that goes on where he works.

As a media relations and crisis communications expert, I have done my share of  redirecting stories, but I do it by understanding the full story, not by being purposefully ignorant. That’s not how it works with Josh Earnest, and that makes his name amazingly apropos for the man sandwiched between the podium and the White House seal.

“Ernest Earnest” might even be better. If I ever write a fictional follow-up to Crazifornia, I’ll have to keep that character name in mind.

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