The Craziest Name in Communications?
Admittedly, my sense of humor skews a little toward irony and wordplay, but even if that were not the case, I’m sure the name of President Obama’s new White House Press Secretary would give me a belly laugh: Josh Earnest.
He has probably the most difficult job title in the world, and jokes about “joshing about being earnest” certainly won’t make it any easier. Almost every day is a big news day, with plenty of stories to ballyhoo, for sure, but press secretaries earn their keep by diverting the media’s attention away from stories the White House doesn’t want to see in the headlines. And that means the press secretary is purposefully kept in the dark on much that goes on where he works.
As a media relations and crisis communications expert, I have done my share of redirecting stories, but I do it by understanding the full story, not by being purposefully ignorant. That’s not how it works with Josh Earnest, and that makes his name amazingly apropos for the man sandwiched between the podium and the White House seal.
“Ernest Earnest” might even be better. If I ever write a fictional follow-up to Crazifornia, I’ll have to keep that character name in mind.
This entry was posted on Wednesday, July 23rd, 2014 at 11:05 am and is filed under crisis communications, Government, messaging, Politics, public relations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.