Posts Tagged ‘water crisis’
In this issue, let’s look at the peripheral canal debate to see how different communication styles can have a huge impact on behavior.
In July, the Public Policy Institute of California (PPIC) published Comparing Futures for the Sacramento-San Joaquin Delta, which concluded that a peripheral canal was the most promising strategy for saving the Delta and meeting the state’s demand for water. In September, the Pacific Institute countered with More with Less: Agricultural Water Conservation and Efficiency in California that found that reduced water use by California agriculture could negate the need for a canal.
The campaign’s dry sand and sun-bleached skull are certainly attention-getters, and that’s a good thing. Commanding attention is a considerable challenge in this era of information overload.
Halting development is not a solution to California’s water supply problems.
In recent weeks, the LA Times and LA Daily News have published spurious editorials using the current water shortage as an excuse to call for a halt to development. The papers insist that California simply doesn’t have enough water to support its growth, but both the building and the water industries understand this is not the solution to our water supply issues.
As a dedicated advocate for both of these industries, I wrote letters to the editor rebutting these paper’s claims, which were published and appear below.