Clarity Blog

Clarity Blog

Posts Tagged ‘Twitter’

Millennial Tweet

Laer Pearce & Associates’ Twitter feed on water-related items, @LPAWater, just got its 1,000th follower.  (Actually, it now has 1,001 followers, but that would make headline writing more complicated.)

We’ve learned some lessons along the way.

  • Tweeting can be good for business.  We have one new water client from our tweeting – without those tweets, we would never have met each other.  And we’ve helped a number of water districts develop their social media strategies.
  • Tweeting can be good for your brand.  A state senator recently told me he loves @LPAWater’s tweets, and at this week’s ACWA conference, many folks complimented me on @LPAWater.  Our followers include many clients, potential clients and water industry opinion leaders.  What does that mean?  It means people recognize that Laer Pearce & Associates stays on top of water issues and has a fun time doing it – which is exactly what we want our brand to communicate.
  • It’s not easy being “Tweet.”  Our @LPALand and @LPAGov Twitter feeds never found an in-house champion (ahem!) like @LPAWater did , so they’ve languished, with 200 and 156 followers respectively.

@LPALand will eventually find its pace, I’m convinced, but in retrospect, we probably launched @LPAGov before we should have.  Yes, we follow government stuff as closely as we do water, and yes we want to expand our brand recognition in that portion of our practice.  But there are so many questions about our ideal position in that segment that it’s never been clear enough what should be tweeted at @LPAGov.

On the plus side, at no cost, Twitter showed us an area where we have some branding work to do.  That’s one of the wonderful things about social media – you can experiment, adjust and improve without have to throw away 1,000 brochures that no longer mesh with your identity.

As one of Orange County’s leading public affairs communications firms, our own experience with Twitter, Facebook, YouTube and other social media has helped us to realize the good, the bad and the under-realized power of the phenomenon, and that’s made us much better at designing social media strategies for our clients.

It’s Fish v. Humans, with a Little Twitter on the Side

Re-cap from the MWDOC Water Policy Forum

Future reliability of water supplied from the Sacramento-San Joaquin Delta is top-of-mind for water wonks across the state.  At the Municipal Water District of Orange County’s (MWDOC) Water Policy Forum and Dinner last month, the topic was the center of keynote speaker Gregory Wilkinson’s remarks.  Wilkinson, a lawyer who specializes in water allocation cases, warns that the feds aren’t budging from their stance that puts the needs of the Delta Smelt above the water needs of millions of Californians, but water agencies aren’t giving up on alternatives that help both fish and people.

Laer attended the dinner with iPhone in hand to live-tweet Wilkinson’s remarks.  Those tweets have been packaged as an article in the current issue of MWDOC’s E-currents newsletter, which can be read in its entirely here.

Ford tweets snag a fan at LP&A

If you have been following Ford’s Fiesta Movement—the social media campaign for its new subcompact—you’ll know that Ford takes Twitter and Facebook very seriously.  How seriously was something I found out last week when I tweeted that I want to test drive a Ford Fiesta to see how it compared to my MINI Cooper.  Within minutes I had a response from Ford’s branding president Sam De La Garza (@samdelag). (more…)

How things change

Laer will be giving a media training presentation to a professional association next week. As part of that presentation, we are including a slide on today’s media climate. We made one back in 2006 for a similar presentation and decided to start there. We all knew back in 2006 the power that the internet had to get information out. But what we couldn’t predict was how much the media landscape would change—and how quickly.

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Water Tweet of the Week

Every week, our water industry clients and more than 500 others turn to LPAWater on Twitter for the latest important news and opinion in the world of water.

The mega-tweet of the week was this one, posted at 4:27 p.m. on July 21:  Draft SWRCB flow recommendations for #SacDelta call for more flow into & thru, particularly in winter & spring – not good for SoCal.

We’ve been waiting for the State Water Resources Control Board to issue its legislature-mandated report on the health of the Sacramento Delta, hoping the Board would highlight the many stressors on the Delta that have nothing to do with water exports (ammonia, invasive species, farm run-off), and to an extent it did just that. But its focus was on the need to dramatically cut water exports to San Joaquin Valley farms and cities from the Bay Area to the border that are dependent on Delta water – specifically, cuts of up to 30% of exports from the Delta and 70% of diversions north of the Delta. Cuts of that magnitude would have dramatic quality of life and economic impacts on Southern California.

Another LPAWater tweet, published Friday at about noon, presented a good response: SF Chron calls for “gradual … shift in #water use thru conservation, tech & better planning,” not harsh cuts. http://tinyurl.com/2v7nobg

We like that idea, and we also like the emphasis the San Francisco Chronicle made that this is a draft study, and is  subject to change.