Clarity Blog

Clarity Blog

Posts Tagged ‘san diego county water authority’

Which is the better conservation messaging strategy: raising fears or relying on trust?

The San Diego County Water Authority’s “Save it or Lose it” campaign takes an aggressive approach to promoting water conservation, as you can see.

The campaign’s dry sand and sun-bleached skull are certainly attention-getters, and that’s a good thing. Commanding attention is a considerable challenge in this era of information overload.

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