Clarity Blog

Clarity Blog

Posts Tagged ‘public agencies’

Why the Old Ways of Talking Water No Longer Work

Amidst a recent hectic afternoon, one of our clients called to pick our brain about what LP&A sees as the latest trends in water agency communications.  Although it admittedly caught us off guard, it’s a great question that couldn’t have been posed at a better time, given the uncertainty of California’s water future and the swirling dynamics of public sentiment.  We share our answer below, but the bottom line is that the old ways of doing business no longer work in today’s changing environment.  Here’s why:

1. Water is no longer an issue that flies under the radar. These days water providers are asking a lot from their customers: Use less, pay more, vote for this (within the advocacy laws), don’t mind that sinkhole or pipe break.  Agencies that foster trusting relationships with their customers through proactive communications will reap the most benefits.

(more…)

Getting the Most out of Your Communications Budget

Since good communications have never been more critical, here’s how to stretch your district’s communications budget.

As governor Schwarzenegger proclaims a statewide drought, educating ratepayers about conservation is more important than ever. But the era of belt-tightening that now permeates our economy simultaneously has many water districts reassessing their budgets. The good news is that there are ways smart districts can stretch their communications dollars to effectively educate the public and change customer behavior.

How can it be done? Below are a few quick thoughts on how to cost-effectively build trust with customers through effective communications.

(more…)