Clarity Blog

Clarity Blog

Posts Tagged ‘pollution’

Stinky Messaging Out of Chicago

Over a century ago, the good people of Chicago undertook an understandable bit of subjugating nature: They reversed the flow of local sewage-choked waterways, including the Chicago River, so they no longer flowed into Lake Michigan, the source of their drinking water.  And that was pretty much it for sewage treatment in Chicago.

It took a while, but EPA finally told Chicago to clean up its act and make the city’s polluted rivers and canals clean enough to swim in.  That’s definitely not the case now, as bacteria counts of water dumped into the Chicago River at the Reclamation District’s North Side Treatment Plant are, on average, 521 times higher than those in nearby waterways. According to EPA, some stretches of the Chicago River are made up of 70% treatment plant effluent.

EPA  says the cost per household of building suitable treatment plants will be about the same as a latte a month – just $40 a year in new taxes for an owner of a median-priced home ($267,000).  Given the Feds’ poor track record at cost-estimating, let’s triple that to $120 a year.

So, confronted with a rate increase of $10 a month for his average customer, here’s how Terrence O’Brien, president of Chicago’s Metropolitan Water Reclamation District, responded:

In these difficult economic times when public agencies are facing budgetary shortfalls, people are losing their jobs and homes … it is important … that public funds are spent wisely.

We generally like messages that tie into the economic hardship that’s all around us, but really?  What was the Reclamation District doing with its money during previous fat times?  Why didn’t O’Brien and his board belly up to their responsibilities then?

And couldn’t some of the money lost to racketeering and other scandals over the years (like this) been used instead to pay the cost of behaving responsibly? Or, since times are so tight, couldn’t the Reclamation District have considered not increasing salaries by more than 30 percent over the last five years?

And why is it that every other major city in America (according to the Chicago Tribune) manages to disinfect its sewage, but Chicago is still behaving like it’s the 1800s?

Finally, after reviewing O’Brien’s campaign ad we have to ask where his campaign promises are now.  What about when he said, “It’s my job to clean up our water,” or when he said, “I’ve spent my life cleaning up messes?” Surely statements like that, documented on YouTube for all to see, need to be taken into account when developing the Reclamation District’s response to EPA – or are you just saying it’s politics, promises are just for getting elected?

To put it bluntly, O’Brien’s message stinks.  Chicago residents familiar with the ongoing negative news coverage the Reclamation District gets very likely won’t accept that O’Brien is really standing up for them. And since the city’s spent $100 million improving public access to these very waterways, citizens are probably pretty fed up with the Reclamation District’s stubbornness on water quality.

Even if the agency is going to fight EPA tooth-and-nail, a better message would have been one of the need for further study and taking the time to do things right.  And as any competent public affairs messaging guru will tell you, it’s not nice to exploit people who have been hurt by the recession.

The Water Weekly 3: Goop, Poop and Puffery

What were the three biggest California water stories of the past seven days?  Well, the news-heads and policy wonks here at Laer Pearce & Associates have compiled them for you here.  You’ll find the Big Three here every Thursday, or you can follow LPAWater on Twitter for up-to-the-minute news and analysis. You can also sign up to receive the Weekly 3 via email here. This week:

Cleaning up Sacramento

It’s an old trick – bury a story by releasing it late Friday before a holiday – but it didn’t work, as the Central Valley Regional Water Quality Control Board’s much too delayed dealing with the Sacramento County Regional Sanitation District still got noticed.  Ammonia from Sacramento’s sewage pollutes the Delta, contributing to declining fish populations, yet the goop and poop get only primitive primary treatment.   The order sets change in motion, but expect Sacramento to fight it or ask the rest of the state to pay to clean up their … problem.

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