Clarity Blog

Clarity Blog

Posts Tagged ‘messages’

Negative Messages Create Skeptics

Doom-and-gloom emotional messages that paint pictures of the sky falling or the earth burning don’t work well when you are trying to change public opinion.  That’s what a new study by two Berkeley professors found when they studied the impacts of fact-based vs. emotion-based global warming messages.

The professors had one group of subjects read stories that began with facts, but ended with apocalyptic warnings, while the other half read positive stories that focused on solving problems.  Those who read the positive stories were less skeptical than the group exposed to doom-and-gloom messaging.

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