Clarity Blog

Clarity Blog

Posts Tagged ‘Media relations’

The Craziest Name in Communications?

Are you joshing us, Mr. Earnest?

Admittedly, my sense of humor skews a little toward irony and wordplay, but even if that were not the case, I’m sure  the name of President Obama’s new White  House Press Secretary would give me a belly laugh: Josh Earnest.

He has probably the most difficult job title in the world, and jokes about “joshing about being earnest” certainly won’t make it any easier. Almost every day is a big news day, with plenty of  stories to ballyhoo, for sure, but press secretaries earn their keep by diverting  the media’s attention away from stories the White House doesn’t want to see in the headlines. And that means the press secretary is purposefully kept in the dark on much that goes on where he works.

As a media relations and crisis communications expert, I have done my share of  redirecting stories, but I do it by understanding the full story, not by being purposefully ignorant. That’s not how it works with Josh Earnest, and that makes his name amazingly apropos for the man sandwiched between the podium and the White House seal.

“Ernest Earnest” might even be better. If I ever write a fictional follow-up to Crazifornia, I’ll have to keep that character name in mind.

Body Blows

The Susan G. Komen group sustained a bit of a body blow over the last week when it canceled funding to Planned Parenthood, then reinstated it, then fired an executive over all the embarrassments that ensued.  There’s talk of permanent damage, but if they hunker down, get a lot smarter and stay on their breast cancer mission, they’ll be OK.

Maybe the same can’t be said for global warming advocates, because a sustained barrage of body blows does a cause much more harm than a single blow, or even a triple blow, like Komen just felt.

The latest salvo against global doom prophets came today in Germany’s Bild newspaper (circulation, oh, about 16 million!), and in the new #1 best-seller in Germany, upon which the Bild story is based.  Since we don’t read German, we will borrow from a post on the No Tricks Zone blog, which specializes in reporting climate news from Germany, in English.

“THE CO2 LIES … pure fear-mongering … should we blindly trust the experts?”

That’s what Germany’s leading daily Bild (see photo) wrote in its print and online editions today, on the very day that renowned publisher Hoffmann & Campe officially released a skeptic book – one written by a prominent socialist and environmental figure.

This is huge. More than I ever could have possibly imagined. And more is coming in the days ahead! The Bild piece was just the first of a series.

Mark this as the date that Germany’s global warming movement took a massive body blow.

Today, not one, but two of Germany’s most widely read news media [The other was Der Spiegel.]  published comprehensive skeptical climate science articles in their print and online editions, coinciding with the release of a major climate skeptical book, Die kalte Sonne (The Cold Sun).

Germany has now plunged into raucus discord on the heated topic of climate change.

Die kalte Sonne is written by a Social Democrat/green activist who is credited as one of the fathers of Germany’s powerful green movement, teamed with a geologist/paleontologist.   That’s akin to a general defecting to the other side in the heat of battle.

Some numbers from the book:  800 sources cited, 80 charts and figures, 20,000 copies in the first print run … and most important, #1 on Amazon.de.

Expect the German environmental movement to throw everything they’ve got at this over the next few weeks, and then some.  Everything from alternative findings to character assassination will be used to tromp down the furor and assure the public that they still need to follow the rules and accept the high cost of fighting global warming.

The global warming activists will hold on for now, but the movement has to realize that when major news media turn against them, it’s akin to a major ally – not just a general – changing sides during a war.  They shouldn’t minimize the harm Bild, Der Spiegel and Die kalte Sonne’s sales will do to their cause.