Clarity Blog

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Posts Tagged ‘Laer Pearce & Associates’

Happily Leaving the Agency Model Behind

In 1982, I went into business as a solo consultant with a big mission statement: To do important work for important clients.

Guided by that mission, I set about building one of the largest public relations firms in Orange County. When that was done, my wife/CFO Beth and I transformed Laer Pearce & Associates into the most successful public affairs firms in California, achieving the best win/lose record you’ll see anywhere: 71-4.

Then, in 2011, we set a new goal: To successfully transition back to my roots in solo consulting. Because we did it with client service and our employees in mind, it took us several years to accomplish, but we did, and we discovered something interesting:

As exciting and fulfilling as this transition is for us, it’s even better for our clients.

That’s because the agency model is no longer tenable due to the spiraling and uncontrollable costs employees add, like health, unemployment and Workers Comp insurance premiums, the employer’s share of Social Security and so much more.  The only way to completely protect clients from these ever-increasing costs is to stop having employees. Fortunately, technological advances open ways to continue to deliver strong client service on projects large and small.

That means the focus of all my working hours (and there are a lot of them!) is on my clients, and assures you, my clients, that you’ve got me working on your account. With all those binding agency structures gone, now  you can use me precisely how and when you need to in order to achieve your strategic objectives.

Sure, I’ve liked the “Associates” part of  Laer Pearce & Associates – they’ve been an outstanding bunch! – but not nearly as much as I’ve valued the deep and positive relationships I’ve built with my clients by consistently exceeding their expectations.

So, here I am, three decades later, still doing important work for important clients – and having more fun than ever doing it!

New Senior VPs and a San Diego Office

Laer Pearce & Associates has opened a new office in San Diego, and has promoted Scott Starkey and Ben Boyce to Senior Vice Presidents. Both were previously vice presidents.

“We are very optimistic that under Ben’s leadership, we will become one of the premier public affairs firms in the San Diego market,” said Laer Pearce, president. “Ben is a San Diego native with strong connections in the business community there, and we see a strong desire among our potential San Diego client base to have access to a local firm with our strategic approach and tested capabilities.”

Starkey has been at the Laguna Hills public affairs firm for 12 years. He focuses on communications and outreach programs that help the agency’s homebuilder and land development clients achieve regulatory approvals.

Boyce, who has been with the agency for 11 years, recently opened the firm’s San Diego office. He works with water industry clients to help them realize their public communications goals, and also serves land development clients.

Laer Pearce & Associates specializes in outreach, coalition-building and regulatory communications, and also serves business-to-business clients in the land development and water industries. Its record on public affairs campaigns is 67-4, the best of any public affairs firm in California.