Clarity Blog

Clarity Blog

Posts Tagged ‘housing’

The Land Big Three: Nothing but the truth so help me CARB

What were the three biggest late-breaking California water stories?  Well, the news-heads and policy wonks here at Laer Pearce & Associates have compiled them for you here.  You’ll find the Big Three here, or you can follow LPALand on Twitter for up-to-the-minute news and analysis. You can also sign up to receive the Big 3 via email here.  This edition:

CARB Sets a Standard It Can’t Meet

The California Air Resources Board apparently didn’t read the First Amendment before it decided to propose a regulation prohibiting false statements made to its board or staff.  Now we don’t condone lying, but if enacted, the new policy would have CARB deciding what’s true and what’s not.  Scofflaws could face various “penalties” to be named later…by CARB.  And as we’ve seen with CARB’s recent use of phony data and resumes to push its agenda, any dissenting opinion may be fair game for this new carbon-clouded truth Gestapo.

CARB’s public notice on the proposed regulation

Read Laer’s Cal Watchdog op-ed on the policy

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Furry Vengeance: Anti-Growth Activism with a Side of Chocolate Milk

A new, kid-friendly comedy, Furry Vengeance, hits theaters April 30, chronicling a cast of loveable critters as they conspire to make the life of a developer (played with maximum evil buffoonery by Brendan Fraser) a living hell.  But don’t take it from me, here’s how this lovely bit of slam-the-developer is being marketed:

This hilarious film depicts the inventive and clever ways forest animals fight back against thoughtless humans whose development plans encroach on their habitat.

Of course the story line doesn’t mention EIRs, open space dedications with management endowments in perpetuity, or any of that boring stuff.  Instead, it’s another piece from the same folks that brought us An Inconvenient Truth, targeting our kids with an eco-activism message. The movie’s marketing plans include a “Social Action Network” complete with materials and games to teach kids how to vilify development.  No, really.  Its goal is to “educate and engage future environmentalists” and to help kids – your kids – “develop skills and deeper knowledge of habitat and animal protection issues.”

Here at LP&A, we happen to think habitat and animal protection is a stellar idea.  We’ve been involved in the approvals of new communities whose developers have set aside a combined 350 square miles of protected open space – more by far than the producers of Furry Vengeance have protected, we’ll wager.  We just don’t like it when one-sided messages go straight from Hollywood to the next generation, complete with suggested school curricula and Furry Vengeance stuffed animals and lunch boxes.

Kids are Key

While we disagree with their one-sided, anti-development message, the Earth Goddess evangelists of Furry Vengeance got one thing right: Young kids are a powerful audience that shouldn’t be overlooked.  Reaching out to them can spread goodwill, combat rumors, and have a surprisingly positive impact on your approval process.  The alternative is to let a talking squirrel from Hollywood get the last word on your well-balanced proposed project.