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Posts Tagged ‘Falcon’

Live Better Magazine Quotes Laer on Water

When Live Better Magazine’s contributing editor Randy Goble was looking for an expert to quote on water issues in California, he turned to Laer, and here’s what he got:

Civilizations have historically developed near ample fresh water supplies. However, modern economic affluence has enabled cities to grow where there’s plenty of sunshine but little water – requiring costly long-distance water diversion. Even diversions from ample supplies are constrained by infrastructure capacity or drought in the supplying watershed, which leaves no choice but to reduce per capita consumption.

“Total water consumption in Los Angeles has not changed in the past 10 to 20 years despite continued population growth,” explains Laer Pearce of Laer Pearce & Associates, consultant to public and private sector organizations. This is due largely to effective conservation programs that include creative public awareness campaigns and rebates that cover some or all of the cost of plumbing fixture upgrades.

With an average annual rainfall of about 15 inches in Los Angeles (L.A.), compared to 50 inches in Atlanta, it’s clear that the U.S.’ most heavily populated area has a serious water constraint. Oddly, L.A. water and sewer rates are half the amount charged in Atlanta, even though Los Angeles has experienced a persistent drought for many years. Pearce explains that pricing difference could be due to the efficiency of L.A. water treatment facilities or opposing schools of thought on pricing, or both. According to Pearce, “Historically, people have felt that water should be free, and that the only charge should be for its treatment and conveyance, but emerging pricing strategies are based on market value or forced conservation through rate penalties for over-use.”

Live Better Magazine is published by the Center for a Better Life, whose mission is to “build consumer and business advocacy for, and public and private involvement with, all aspects of sustainability by enhancing and shaping public understanding of its importance.”  We were all for sustainability back when it was called stewardship, so more power to the Center.

Randy, who practices sustainability by being VP, Marketing & Canadian Regional Manager at Falcon Waterfree Technologies, met up with Laer through LP&A’s “Water Conservation Professionals” group on LinkedIn.