Clarity Blog

Clarity Blog

Posts Tagged ‘Daybreak’

Masters of Development

The top 50 masterplanned communities in the United States were just announced by John Burn Real Estate Consulting, and I’m extremely proud to have had a hand in the success of numbers 2, 20, 22 and 23 – which together provided 2,539 new homes to families last year.

The Irvine Company was #2 on the list.  I’ve done a lot of work for this visionary company over the years, including helping to secure the approval of Turtle Ridge and winning some of the fundamental regulatory victories that made much of Irvine possible. (See #22 below for more on this.)

Number 20 was Valencia (“Where Awesome Lives“), developed by Newhall Land/Five Point Communities. Besides PR assignments for Valencia, I was deeply involved in securing the approvals for Newhall Ranch, which should be joining the top 50 masterplanned communities in the near future. (That link, by the way, takes you to the website I developed for the project several years ago.)

Coming in at #22 was Rancho Mission Viejo‘s new Ranch Plan communities. For over a decade, I worked with Rancho Mission Viejo, The Irvine Company and others to create the solutions to  endangered species and wetlands issues that helped make hundreds of communities across Southern California possible while preserving hundreds of square miles of valuable habitat.

Just behind at #23 was Kennecott’s Daybreak in Salt Lake County Utah. My assignment here wasn’t the usual regulatory heavy lifting – instead, I helped create the marketing vision and language for all of Kennecott’s proposed developments. It was one of the most creative and satisfying tasks of my career.

I’m also thrilled to see Shea Homes, Pardee Homes, William Lyon Homes, DMB and Brookfield on the list. They have all been great clients at one time or another (and I’m currently working on exciting projects with Shea and DMB), but I can’t claim credit for working  on the masterplans that are on this year’s Top 50 list.

Maybe their next ones ….