We’ve learned some lessons along the way.
- Tweeting can be good for business. We have one new water client from our tweeting – without those tweets, we would never have met each other. And we’ve helped a number of water districts develop their social media strategies.
- Tweeting can be good for your brand. A state senator recently told me he loves @LPAWater’s tweets, and at this week’s ACWA conference, many folks complimented me on @LPAWater. Our followers include many clients, potential clients and water industry opinion leaders. What does that mean? It means people recognize that Laer Pearce & Associates stays on top of water issues and has a fun time doing it – which is exactly what we want our brand to communicate.
- It’s not easy being “Tweet.” Our @LPALand and @LPAGov Twitter feeds never found an in-house champion (ahem!) like @LPAWater did , so they’ve languished, with 200 and 156 followers respectively.
@LPALand will eventually find its pace, I’m convinced, but in retrospect, we probably launched @LPAGov before we should have. Yes, we follow government stuff as closely as we do water, and yes we want to expand our brand recognition in that portion of our practice. But there are so many questions about our ideal position in that segment that it’s never been clear enough what should be tweeted at @LPAGov.
On the plus side, at no cost, Twitter showed us an area where we have some branding work to do. That’s one of the wonderful things about social media – you can experiment, adjust and improve without have to throw away 1,000 brochures that no longer mesh with your identity.
As one of Orange County’s leading public affairs communications firms, our own experience with Twitter, Facebook, YouTube and other social media has helped us to realize the good, the bad and the under-realized power of the phenomenon, and that’s made us much better at designing social media strategies for our clients.
This entry was posted on Thursday, December 1st, 2011 at 4:00 pm and is filed under communication, LP&A. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.