Clarity Blog

Clarity Blog

I Before E?

Yeah, you’ve got this nailed. It’s “I before E except after C,” and that means spelling is no problem. Well, how about this:

I before E except when you run a feisty heist on a weird beige foreign neighbor.

We would never run a feisty heist on our weird beige foreign neighbor (We don’t even think he’s all that weird!), but we certainly admit we’ve been caught up in spelling errors ourselves.

Oh, you’ve got spell-check, do you? Great!

Eye halve a spelling checker
It came with my pea sea.
It plainly marks four my revue miss steaks eye kin knot sea.
Eye strike a quay and type a word and weight for it to say
Weather eye yam wrong oar write.
It shows me strait a weigh as soon as a mist ache is maid.
It nose bee fore two long and eye can put the error rite.
Its rare lea ever wrong.
Eye have run this poem threw it,
I am shore your pleased to no.
Its letter perfect awl the way.
My checker told me sew.

We present all this to make a point. Spelling, as challenging as it can be at times, is simple compared to the communications challenges most of our clients face.  Challenges like these:

  • A developer needs to make concerned neighbors understand what a traffic study really says about what traffic will be like after a proposed project is built;
  • A water district must raise rates and needs to show its customers why the increase is necessary and why water is still an excellent value;
  • A public agency, facing complex new regulations from both Sacramento and Washington D.C., needs to explain to its constituencies what will change and why;
  • A mall owner needs to reassure shoppers that a mall is just as safe as all the others in town, even though someone was just stabbed in its parking lot;
  • An industry group needs to show regulators and the public that the technology they support is safe and necessary, even though opposition groups rail against it.

These are all actual experiences we have dealt with, and in each case, we found communications solutions that worked, helping our clients achieve their strategic goals. That’s why our mantra is “Clutter in, clarity out,” and why we like to say, “If it’s regulated, we can communicate it.”

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One Response to “I Before E?”

  1. July 10th, 2013 at 11:49 am

    Josh says:

    Credit for “I before E except when you run a feisty heist on a weird beige foreign neighbor.” goes to Mr. Simon Taylor.

    http://mrsimontaylor.wordpress.com/tag/i-before-e-except-when-you-run-a-feisty-heist-on-a-weird-beige-foreign-neighbor/

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