Clarity Blog

Clarity Blog

Happily Leaving the Agency Model Behind

In 1982, I went into business as a solo consultant with a big mission statement: To do important work for important clients.

Guided by that mission, I set about building one of the largest public relations firms in Orange County. When that was done, my wife/CFO Beth and I transformed Laer Pearce & Associates into the most successful public affairs firms in California, achieving the best win/lose record you’ll see anywhere: 71-4.

Then, in 2011, we set a new goal: To successfully transition back to my roots in solo consulting. Because we did it with client service and our employees in mind, it took us several years to accomplish, but we did, and we discovered something interesting:

As exciting and fulfilling as this transition is for us, it’s even better for our clients.

That’s because the agency model is no longer tenable due to the spiraling and uncontrollable costs employees add, like health, unemployment and Workers Comp insurance premiums, the employer’s share of Social Security and so much more.  The only way to completely protect clients from these ever-increasing costs is to stop having employees. Fortunately, technological advances open ways to continue to deliver strong client service on projects large and small.

That means the focus of all my working hours (and there are a lot of them!) is on my clients, and assures you, my clients, that you’ve got me working on your account. With all those binding agency structures gone, now  you can use me precisely how and when you need to in order to achieve your strategic objectives.

Sure, I’ve liked the “Associates” part of  Laer Pearce & Associates – they’ve been an outstanding bunch! – but not nearly as much as I’ve valued the deep and positive relationships I’ve built with my clients by consistently exceeding their expectations.

So, here I am, three decades later, still doing important work for important clients – and having more fun than ever doing it!

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3 Responses to “Happily Leaving the Agency Model Behind”

  1. June 12th, 2014 at 6:39 pm

    Bookworm says:

    Laer: I couldn’t be happier for you or your clients. My favorite word of the day is synergy, and you’ve just described it. Best of luck to all of you, meaning both you and your clients.

  2. June 12th, 2014 at 6:40 pm

    Bill Sherman says:

    Well conceived and well said. We wish you successesand have no doubt that they will be achieved.. This is the work plan that suits you and which can be managed much more easily.
    Mom and Bill

  3. June 28th, 2014 at 5:30 pm

    Scott Birdsall says:

    Congratulations, Laer. Your points about the agency model resonate perfectly with my experience over the years. All the best! Scott

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