Happily Leaving the Agency Model Behind
Guided by that mission, I set about building one of the largest public relations firms in Orange County. When that was done, my wife/CFO Beth and I transformed Laer Pearce & Associates into the most successful public affairs firms in California, achieving the best win/lose record you’ll see anywhere: 71-4.
Then, in 2011, we set a new goal: To successfully transition back to my roots in solo consulting. Because we did it with client service and our employees in mind, it took us several years to accomplish, but we did, and we discovered something interesting:
As exciting and fulfilling as this transition is for us, it’s even better for our clients.
That’s because the agency model is no longer tenable due to the spiraling and uncontrollable costs employees add, like health, unemployment and Workers Comp insurance premiums, the employer’s share of Social Security and so much more. The only way to completely protect clients from these ever-increasing costs is to stop having employees. Fortunately, technological advances open ways to continue to deliver strong client service on projects large and small.
That means the focus of all my working hours (and there are a lot of them!) is on my clients, and assures you, my clients, that you’ve got me working on your account. With all those binding agency structures gone, now you can use me precisely how and when you need to in order to achieve your strategic objectives.
Sure, I’ve liked the “Associates” part of Laer Pearce & Associates – they’ve been an outstanding bunch! – but not nearly as much as I’ve valued the deep and positive relationships I’ve built with my clients by consistently exceeding their expectations.
So, here I am, three decades later, still doing important work for important clients – and having more fun than ever doing it!
This entry was posted on Thursday, June 12th, 2014 at 5:33 pm and is filed under LP&A. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.