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Archive for the ‘outreach’ Category

Ford tweets snag a fan at LP&A

If you have been following Ford’s Fiesta Movement—the social media campaign for its new subcompact—you’ll know that Ford takes Twitter and Facebook very seriously.  How seriously was something I found out last week when I tweeted that I want to test drive a Ford Fiesta to see how it compared to my MINI Cooper.  Within minutes I had a response from Ford’s branding president Sam De La Garza (@samdelag). (more…)

Water Weekly 3: Totally cool, totally hot and totally illogical

What were the three biggest California land development stories of the past seven days?  Well, the news-heads and policy wonks here at Laer Pearce & Associates have compiled them for you here.  You’ll find the Big Three here, or you can follow LPAWater on Twitter for up-to-the-minute news and analysis. You can also sign up to receive the Weekly 3 via email here. This week:

Totally Cool About Climate Change

UCLA economist Matthew Kahn thinks global warming is the real deal, and he’s really cool with it. “There is a lot of evidence that we can cope with change, that we are not mice, and we have big brains,” he told the LA Times, stating what we’ve always thought was obvious.  As for California’s water woes in a hotter world, he’s once again positive … in a way:  ”Climate change may force us to get rid of our crazy outdated [water] laws,” he said.  Looks like good times ahead for water lawyers!

Read the L.A. Times interview here

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How things change

Laer will be giving a media training presentation to a professional association next week. As part of that presentation, we are including a slide on today’s media climate. We made one back in 2006 for a similar presentation and decided to start there. We all knew back in 2006 the power that the internet had to get information out. But what we couldn’t predict was how much the media landscape would change—and how quickly.

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Weekly 3 Land: Leave the planning to the planners and the communication to the communicators

What are the three biggest stories each week in the world of California land development?  You’ll find them right here, or follow LP&A all week long on Twitter at @LPALand for up-to-the-minute news and analysis.  You can also sign up to receive the Weekly 3 via email here. This week:

1. Don’t Worry, I’m a Doctor

Surprise, surprise.  Residents of a north San Diego community got more than they bargained for when they decided to manage future growth in their neighborhood.  A 1998 ballot-box zoning measure constricted the proposed Pacific Highlands Ranch to 1,900 units until a controversial new freeway interchange gets built.  Go figure, that interchange has been held up by red tape, and now the Ranch’s residents flood surrounding parks and shops because the facilities in their neighborhood aren’t planned until later, ballot-box-stalled phases.  Efforts to unwind the 1998 measure are currently underway.

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The Weekly 3: Land Development

August 9, 2010

What are the three biggest stories each week in the world of California land development?  You’ll find them right here each Monday, or follow LP&A all week long on Twitter at @LPALand for up-to-the-minute news and analysis.  This week:

1. Will the Drought Contingency Plan squeeze future land uses?

The California Department of Water Resources didn’t go so far as to blame your picket-fenced bit of the ‘burbs for causing the state’s ongoing water crisis, but it is looking at limiting future land uses as part of the solution.  According to its newly released Drought Contingency Plan, “development intensity has a direct relationship to water supply,” and since the state’s thirst for water outstrips available resources, that means builders best prepare for more regulation and limits on what they can do with their property.

>> Read the Full Report

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Quantifying Your Economic Message

The Orange County BIA Advocate – the chapter’s bi-weekly e-newsletter – will distribute our article on honing in your economic benefits message. The crux of our point is a fantastic study from the California Center for Strategic Economic Research (CSER) that quantifies the “ripple effect” of homebuilding. It’s a great tool that allows builders to put numbers to the positive economic impact their projects will have.

Some of the key findings:

  • Every home produces more than $360,000 in economic activity, excluding the sale of the home
  • For every $1 spent building a home, $0.9 is generated in additional economic activity
  • Each home built generates 2.4 jobs

We encourage you to read the Advocate article as well as the study. Then take a moment to visit our new new Web site.

Why the Old Ways of Talking Water No Longer Work

Amidst a recent hectic afternoon, one of our clients called to pick our brain about what LP&A sees as the latest trends in water agency communications.  Although it admittedly caught us off guard, it’s a great question that couldn’t have been posed at a better time, given the uncertainty of California’s water future and the swirling dynamics of public sentiment.  We share our answer below, but the bottom line is that the old ways of doing business no longer work in today’s changing environment.  Here’s why:

1. Water is no longer an issue that flies under the radar. These days water providers are asking a lot from their customers: Use less, pay more, vote for this (within the advocacy laws), don’t mind that sinkhole or pipe break.  Agencies that foster trusting relationships with their customers through proactive communications will reap the most benefits.

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