Archive for the ‘Laer's Latest’ Category
Water and Development Update: A Growth Moratorium Is Never the Answer
Halting development is not a solution to California’s water supply problems.
In recent weeks, the LA Times and LA Daily News have published spurious editorials using the current water shortage as an excuse to call for a halt to development. The papers insist that California simply doesn’t have enough water to support its growth, but both the building and the water industries understand this is not the solution to our water supply issues.
As a dedicated advocate for both of these industries, I wrote letters to the editor rebutting these paper’s claims, which were published and appear below.
Getting the Most out of Your Communications Budget
Since good communications have never been more critical, here’s how to stretch your district’s communications budget.
As governor Schwarzenegger proclaims a statewide drought, educating ratepayers about conservation is more important than ever. But the era of belt-tightening that now permeates our economy simultaneously has many water districts reassessing their budgets. The good news is that there are ways smart districts can stretch their communications dollars to effectively educate the public and change customer behavior.
How can it be done? Below are a few quick thoughts on how to cost-effectively build trust with customers through effective communications.
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