Archive for the ‘Global Warming’ Category
Communicate your green claims carefully!
Big Brother’s watching … and so is the marketplace
A lot has been written lately about whether “green” still sells in today’s struggling home marketplace, but precious little about what you can and can’t say about green elements in your community and home plans.
Big Brother is about to fill that void. The Fair Trade Commission is taking comments right now on its revised Green Guides, which will define what can and can’t be said in green marketing claims. Here’s what’s proposed to be required, synthesized from the Federal Register:
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