Last Thursday, some poor sap in Yuma flipped a switch and the power went out for millions of Southern Californians. Water systems, which of course are heavily reliant on power, got through the crisis in pretty good shape thanks to lots of emergency drills – although several water districts had to issue notices to their customers warning them to boil their water before drinking it. That, too, passed.
All this made us think: How do you alert people to a crisis when their TVs, radios and computers are down? On our water Twitter feed, @LPAWater, we tweeted the following answer:
Tweet #2: … posted notices, sound trucks, Facebook, police/fire liaison + the usual. Crisis calls for creative solutions.
For more on Laer Pearce & Associates creative solutions to crisis situations, check this out.
This entry was posted on Thursday, September 15th, 2011 at 10:26 am and is filed under communication, crisis communications, Water. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.