A Missed Message
The folks behind the Sacramento Delta water conveyance tunnel have a new message out that has a familiar ring: Jobs. Heard that much lately?
Drilling large tunnels to divert water around the Delta would create more than 129,000 jobs, almost all of them during the seven-year construction period, according to a recent analysis.
The report by a University of California, Berkeley, economist does not examine how the peripheral canal or tunnel plan might create or destroy jobs in other ways, such as the proposed conversion of tens of thousands of acres of Delta farmland to wetland habitat. (Read more here)
We’ve used that UC Berkeley economist, David Sunding, ourselves and we know his work is solid and these are numbers that will stand up, come testing time.
But there was a powerful and timely message missed here, and that’s too bad. We’ve all heard stats recently about the cost per job of jobs created by the federal stimulus – from the hundreds of thousands of dollars each to over $1 million for every shovel-ready (or crony-ready) job generated. A little quick math here – the $12 billion estimated cost of the tunnels divided by 129,000 jobs … wow, that’s just $93,023 per job, which is pretty darn cheap when you consider the number of attorneys that will be working on the project.
Lesson: When talking about jobs generation, whether it’s about tunnels or anything else, dig a little deeper. Put the numbers in a context that’s current and more people will remember more of what you said.
This entry was posted on Thursday, September 29th, 2011 at 11:24 am and is filed under communication, messaging, Water. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.