Clarity Blog

Clarity Blog

A Logo to Die For

Here’s some free advice from the branding pros at LP&A:  If you’re running an ambulance service, particularly if it’s called “Lifeline,” don’t use a logo with a heart monitor motif that flatlines under your name.  It just might kill your business.

Your logo deserves more thought than goes into the average cocktail napkin sketch.  If this company had just taken the time to run their logo idea by a couple of their key publics – emergency medical technicians, fire fighters, doctors, nurses – they could have easily come up with a logo that’s a bit more … alive.

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