Clarity Blog

Clarity Blog

Archive for July, 2014

The Craziest Name in Communications?

Are you joshing us, Mr. Earnest?

Admittedly, my sense of humor skews a little toward irony and wordplay, but even if that were not the case, I’m sure  the name of President Obama’s new White  House Press Secretary would give me a belly laugh: Josh Earnest.

He has probably the most difficult job title in the world, and jokes about “joshing about being earnest” certainly won’t make it any easier. Almost every day is a big news day, with plenty of  stories to ballyhoo, for sure, but press secretaries earn their keep by diverting  the media’s attention away from stories the White House doesn’t want to see in the headlines. And that means the press secretary is purposefully kept in the dark on much that goes on where he works.

As a media relations and crisis communications expert, I have done my share of  redirecting stories, but I do it by understanding the full story, not by being purposefully ignorant. That’s not how it works with Josh Earnest, and that makes his name amazingly apropos for the man sandwiched between the podium and the White House seal.

“Ernest Earnest” might even be better. If I ever write a fictional follow-up to Crazifornia, I’ll have to keep that character name in mind.

Masters of Development

The top 50 masterplanned communities in the United States were just announced by John Burn Real Estate Consulting, and I’m extremely proud to have had a hand in the success of numbers 2, 20, 22 and 23 – which together provided 2,539 new homes to families last year.

The Irvine Company was #2 on the list.  I’ve done a lot of work for this visionary company over the years, including helping to secure the approval of Turtle Ridge and winning some of the fundamental regulatory victories that made much of Irvine possible. (See #22 below for more on this.)

Number 20 was Valencia (“Where Awesome Lives“), developed by Newhall Land/Five Point Communities. Besides PR assignments for Valencia, I was deeply involved in securing the approvals for Newhall Ranch, which should be joining the top 50 masterplanned communities in the near future. (That link, by the way, takes you to the website I developed for the project several years ago.)

Coming in at #22 was Rancho Mission Viejo‘s new Ranch Plan communities. For over a decade, I worked with Rancho Mission Viejo, The Irvine Company and others to create the solutions to  endangered species and wetlands issues that helped make hundreds of communities across Southern California possible while preserving hundreds of square miles of valuable habitat.

Just behind at #23 was Kennecott’s Daybreak in Salt Lake County Utah. My assignment here wasn’t the usual regulatory heavy lifting – instead, I helped create the marketing vision and language for all of Kennecott’s proposed developments. It was one of the most creative and satisfying tasks of my career.

I’m also thrilled to see Shea Homes, Pardee Homes, William Lyon Homes, DMB and Brookfield on the list. They have all been great clients at one time or another (and I’m currently working on exciting projects with Shea and DMB), but I can’t claim credit for working  on the masterplans that are on this year’s Top 50 list.

Maybe their next ones ….

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